Presenting the offer clearly
A PBSA offer for international students should be developed from the perspective of booking from abroad. Prospective tenants need to be able to assess the apartment, location and contract terms before they are physically on site. A continuous information pathway leading up to arrival is therefore recommended for marketing purposes.
The website and prospectus should clearly describe apartment types, furnishings and communal facilities. Images and floor plans should be unambiguously assigned to a specific category. Equally important is a transparent overview of monthly costs, deposit, possible additional services and the intended contract periods.
An English-language presentation can be planned for this purpose. It should convey the same essential information as the German version. For legally binding documents, a professional review of each language version should be carried out.
Explaining the path to booking
A structured process names the required documents, processing steps and points of contact. Prospective tenants should be able to identify whether they are initially submitting an enquiry or already making a binding booking. Information on payments and key handover should also be accessible in good time.
Preparing for move-in
A practical checklist is recommended for the day of arrival: address, how to reach the building, handover time, contact in case of delays and information about the apartment. After move-in, guidance on building procedures and local points of contact can follow.
For owners and operators, this perspective means planning marketing, leasing and tenant support together. The advertised offer should be reflected in clear processes all the way through to actual occupancy.